Role: UI & UX Designer
Year: 2024
For my 2nd semester exam, I collaborated with DBA, Denmark's largest online marketplace for buying and selling.
My goal was to refresh DBA’s digital experience with a redesign focused on personalization, trustworthiness, and sustainability.
"You have really exceeded all expectations we had for this project"
- Julie Schoen, Head of Press DBA
43% of the test participants described our design as clear and easy to navigate at first impression.
The time it took for test participants to create an ad on the new DBA dropped by 58%
Value Proposition
The redesign of DBA improves the user flow and removes deceptive UX, making it faster and easier to post free ads, resulting in a positive brand experience that encourages users to return.
Coded website: https://dba-redesign.netlify.app/